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Published on Sunday. Contains interesting articles, FREE ezine advertising list, how to video's , Free s,and FREE classified advertising resources..

All vistors are invited to the resource center where you will find links to over 100 FREE e-books, FREE advertising, etc. Click Here

IN THIS ISSUE

1. Welcome from the Publisher

2. Guest Article: "Banners Do Bring Traffic!"

3. Article: How to Write and Profit with E-zine Articles

4. Guest Article:Do You Have What it Takes?

5. Classified Ads

6. Exchange Ads

7. Subscription Management

8. Contact Information

9. FREE Ebooks

10. FREE Software

11. Archieves

11. Disclamier

1. Welcome from the Publisher Welcome to this issue of GHC’s Ezine and a special welcome to all our new Subscribers this week.

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Guest Article:

"Banners Do Bring Traffic!" by A. T. Rendon Copyright © 2001 All Rights Reserved Banner advertising remains one of the most effective and cost efficient manners of gaining targeted responses to visit your web site. To benefit from this form of online advertising you must have a web page. It would also be preferable, though not essential, if the traffic to your web page is already established. The reason is that banner exchange programs base the number of times they display your banner on others web pages based on how many times their banners are viewed on your web page. And although a banner that belongs to someone else that is then displayed on your web site is like an exit for your visitor to leave, the positives far outweigh any possible negatives. Here are a few tips to improve your responses and increase your visibility via banners: 1. NEVER put a banner on your main entry page unless that banner is yours! When that banner is clicked it will take your visitor to another web page within your own site. It takes a great deal of very hard work to build a steady flow of traffic to your web site. After doing all that hard work, does it not seem foolish to allow your visitor to leave immediately? Especially if it is to someone else's web page? If you must have a banner on your entry page, make it your own banner that will take your visitor elsewhere within your own web site. Or make it to another web site but one that provides you with a commission. 2. Feel free to put the banners on several web pages as this will provide you with additional credits from your banner service exchange choice. 3. It is a good idea to put banners close to the top of the web page because the banner will load faster and thus insure that you get credit for its display. 4. If you have access or the ability to write HTML code on your web site, then make certain to include the WIDTH="" HEIGHT="" BORDER="" numbers as this allows images to load much faster. And while you are at it, include the ALT="" tag with a description of your banner that can then be viewed by those running with graphics turned off or by those, like the blind, that use text readers. 5. Do you have access to the web page that comes up within your own domain that shows whenever someone types the wrong URL or if one of your pages is down for updating? You know the page I mean, the "Not Found 404" page that displays by default. If you have access, place a banner or two on this page and increase your banner views immensely. The "Not Found 404" web page is often one of the most viewed pages within a given domain. 6. Have a banner with "Animation". Studies prove that results do increase by 26% or more over static banners. Most of the banner exchange programs will accept them so long as you keep within the total size limitations that they specify. 7. Quick load time is a must. That is why most Banner Exchanges hold their banners to a 7k maximum. People don't want to wait forever just to see what your banner has to written on it. 8. Your goal is for the viewer to CLICK on the banner! A short one or two lines should be more than enough to accomplish your goal. Keep it simply but compelling. 9. Studies prove that using the words "Click Here" work better than banners with the same message but without the call for the action of "Click Here". 10. Name recognition is great if you have it to get folks to click on a banner. But if you are like most people you will do better if you stir their curiosity to get them to come visit your not-so-well known business, etc. 11. If your URL or email is short and easy to remember, use it on the banner. Maybe they do not want to click and visit just then but will jot down the info for a future visit to your web site. 12. Test Your Banners. If one banner message or design is not performing then try another. Keep testing different lines of text and color combinations till you find the right mix for your individual situation. 13. Remember, banners with a combination of action phrases, such as Click Here, Submit, Press Here and graphic buttons to push are known to result in greater response. Here are some FREE Banner Resources: FREE Instant Online Banner Generator Click Here The FREE Banner Generator Click Here MediaBuilder FREE 3D Text Maker Click Here FREE Banner Exchange Services: Microsoft's bCentral (Formerly Link Exchange) Click Here for Microsoft's bCentral Banner Swap Click Here for Banner Swap Banners-R-Us Click Here for Banners-R-Us The Interactive Advertising Bureau (IAB), located at: Click Here for Interactive Advertising Bureau and member companies DoubleClick, Click Here For DoubleClick and MSN, Click Here for The Microsoft Network released their individual studies on the effectiveness of "branding" on the Internet at a press conference in New York City, on Wednesday, July 18, 2001. Additionly, CNET Networks, Click Here for CNET Network released information from a study done in conjunction with IntelliQuest, Click Here for IntelliQuest which also examined brand effectiveness of online marketing. Each study independently reinforces the fact that online banner ads CAN BE used effectively for online branding. And they confirmed that banner ads are best at 468x60. So take advantage of these free resources to market and promote your web site for free. Because banners do bring traffic to your web site.

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A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.6 MILLION FREE Ad Sites!"

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Article:

How to Write and Profit with E-zine Articles Copyright by Lonnie Grenawalt After you have been on the Internet for a while, you more than likely have run across some E-zines or newsletters, subscribed to a few or many, and have started to develop a sense of what this Internet craze is all about. Before the Internet came along, the best way to gain any information was through the Library, encyclopedias at home, newspapers, radio, or TV. Now, with just the touch of a mouse, you can acquire more information on any subject than you ever could. Once you have started to narrow down your areas of interest, you will still find many E-zines that cover your interests. You will also begin to recognize some of the names that you see over and over, even in different E-zines, as authors of articles. With a well written article, the author has already started to develop subtle relationship with you. That is called "Name Recognition" and develops into "Credibility" for the author. With the Resource Box at the end of the article, the author is also receiving free publicity. Do you think that these authors are born-writers, best- seller authors, or unassailable up on their writing pedestal? Some are, but the majority are just like you and me. Are you aware that you, too, can write articles that can be included in E-zines? Everyone has an area of expertise. It may be what you do at work, a hobby you have, or what you do in your spare time. And you don't have to be an English Professor to write a well-received article. First, you must decide what your topic will be for the article. You will find that for the second step it is useful to go to the search engines and directories and find 4 or 5 related articles to your topic. This will help you to start organizing your thoughts. With so much information on the Internet, you will find this to be not as hard as you might think. Next, after you are just bursting to get started, it is time to put your thoughts on paper. It helps to write a rough draft about what you want to say and start to polish and flesh out the article. Remember, the three main ingredients to an article are; Introduction - The first two or three paragraphs should state what you are wanting to say, the problem you may be trying to solve for the reader, or anything that is related to the topic. This is just to get the flow of the article going. Body - This is where you attempt to solve the problem, explain what the topic is all about, or show your "How-to" expertise. Don't get carried away with just putting filler in your article. It is better to keep things short and sweet and still cover all the parts you want. Conclusion - The last part of the article is where you conclude your article. You can't just stop the flow of the article, you need to wind down to a natural type conclusion. A helpful hint; Stay on topic. Don't be talking about fishing and then switch over to your mother-in-law, unless it may be humorous story about your mother-in-law and fishing. The title of this article also includes how-to profit from your article and we will get into that now. Some of the E-zine articles that you read are really a low-grade sales letter. To start out it is best to avoid writing those types of articles, as many publishers are looking for content rich articles and not sales letters. The purpose of the article is to get your name known and build traffic to your website or subscribers for your own E-zine. So, you want as many publishers to use your article as possible. Now, you might be wondering, "Exactly, how can I profit from writing an article?" At the end of every article is a Resource Box that has your name and an actual Classified Ad for your website, product you may be selling, how to subscribe to your E-zine, and the list goes on and on. How to make a resource box is too much to cover in this article, so I have included a couple of samples to show you what you can do. Most publishers will only let the Resource Box contain 5-6 lines so keep it short. The first Resource Box is from Marty Foley, who is an Internet Marketing Expert in his own right with numerous articles and books related to marketing on the Internet. Find out how Marty Foley went from a wage slave in the rat race to successful Internet entrepreneur - working from a corner of his bedroom in his spare time - without spending a single penny on advertising.

Click Here to Visit Site

The next Resource Box is one that I use frequently. It helps to have three or four ready to copy-and-paste, depending on what you want to advertise. Lonnie Greenawalt

- Click Here to visit Lonnie

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For a Resource Box that is short and to the point, check this one out. Jim Daniels has been on the internet for quite a while and is deeply involved in Internet Marketing. Our online catalog has just been updated to include two new products and services that are guaranteed to help grow your biz...

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The Resource Box is the key to where you can make a profit by writing free articles to be distributed all over the Internet. Spend some time on building your Resource Box to get the best response possible. You will be amazed at the amount of traffic you can receive from a content-rich article and a great Resource Box. Lonnie Greenawalt has written numerous articles focusing on Internet Marketing, e-zine marketing, and how-to's for your Home-Based Business. To Subscribe to his e-zine and enter a drawing for a FREE PENTIUM III COMPUTER, place SUBSCRIBE in the BODY of an e-mail to:

marketing-news@oaknetpub.com

Guest Article

Do You Have What it Takes? by Gail Hornback and Michael Smith Out of every 100 people who begin some type of online marketing, 95 lose money and wind up quitting. Out of the other 5, 3 make a fairly decent living... and 2 actually become wealthy. So, out of 100 people, only 5 really understand what it takes to make it happen on the internet. Do you? Many folks that tend to have a good understanding of what it takes be successful through ventures outside the internet, seem to forget it all when it comes to creating a business online. Suddenly they become mesmerized by the idea that sitting down at their computer, and going online negates everything that's always been true about building a successful business of any kind. They get caught up in the dotcom millionaire HYPE that is everywhere. These same folks would never even consider buying into it through JUNK Snail mail or off of TV, but get sucked in when they hit the Internet. All of a sudden, plugging in to the internet means everything is free, you won't have to work, your business can be on auto-pilot, while all the time dollars just magically fill your bank accounts. No Ebusiness can be "Free" if you treat it like a real business. You have a big investment in your computer, software to run your business, products and services you can't be without and one very large investment in time and work. One thing IS true. Developing an internet Ebusiness can be very rewarding, and contains lots of possibilities that non-line businesses don't, simply because the world is your market. That, in itself, opens a business up to a high level of opportunity for success. Another fact: start-up costs for an Ebusiness are relatively small, when you compare the costs of establishing a business on the street. Plus, the tools and resources you need are right there at your fingertips! It's awesome! But, aside from that, being successful online is going to take the same investment you would expect to put into building any successful business. Here are the basics: 1) Education. Yes, you'll need to invest yourself in learning. You'll need to know everything there is to know about your product and what it's going to take to market it to the masses. Automation? Don't get your hopes up. You'll have to MAKE IT HAPPEN! 2) Time. The average person knows that a 40 hour work week is the accepted norm, when it comes to making a living. Well, guess what? Nothing is different here. In fact, you could possibly put in MORE than 40 hours in this business. And initially, those hours may be income-free, if you get my drift. Hard work and dedication WILL pay off in the long-run, though. 3) Money. No business can be successful without access to the quality tools necessary to put out a top-of-the-line service or product. Oh yes, there are MILLIONS of "FREE" tools and resources available on the internet. And many of them can, and will, serve a valuable purpose in your business. But you CANNOT BUILD a business on them! Most of these free tools are allowing other folks to build their businesses off of YOU!!! Pick and choose the ones that will enhance your business. But make sure that the foundational tools you use, that are necessary for building an Ebusiness, are quality tools, designed to allow you to produce a quality product or service. No doubt, the reason you have a desire to build an Ebusiness is to make money. And just like the non-line world, the real money-makers are the "professionals". Look at your own community. 95% of folks making the best livings are the ones that have done what it takes to become a professional. You have to do that, also. You have to do what it takes get the training and the tools. Of course, all the ads are telling you a different story. And, of course, those ads are designed to get an emotional response, and.... YOUR money!!! Don't fall for it!!!! A successful Ebusiness owner lays the necessary foundation to keep his business growing for years come. Forget the quick buck. Make the necessary investments in education, time, and tools, and you'll be looking at a lot more than that! Remember one important thing, a lot of people will take your money and give little in return. A few will give you a lot in return for your loyalty and trust down the road. You wouldn't buy a car without test driving it or a home without looking at it. Would it make sense to buy anything if you had no way to talk to the seller? Call Wal-Mart and tell them to send you a lawnmower and you will take whatever they send you, just make sure to send them the money first. But tell them you don't want a guarantee. At least you know how to find one of their stores so you can talk to someone. Millions of dollars are spent every day on the internet at sites with no contact information, no way find out where they are located and no guarantee that they are even really there for any guarantee that they say they give. Just the good old impulse sale. I am not saying that this isn't a good thing - to get a better deal or bonuses for making a decision to do something, because that is the way the real world works. In other words, it's the concept that your money is worth more to us now than it would be a year from now, or if you didn't buy from us at all. That is called generating cash flow and is a very legitimate way to make sales IF in fact it is real. We see the cons on TV all the time. The young guy that offers his sales package for a small price and throws in his Internet marketing package if you call 1-800-xxxx or the little guy with all the ? marks on his clothes. Or the HOT Buy Real Estate with no money down and make a fortune. Sure they sell a lot of products and they are the ones getting rich. But at least you can see them, and most will tell you where they are. Yet you think nothing of going to a blind site from a SPAM e-mail with no information on what you are really getting, and drop $50.00 without a thought. Think. Check out the offers. Contact the seller. Make sure they are real and the products have a real value. If they are straight up, they will be happy talk to you and tell you the truth. Ask other people you know that have an internet business. The good guys are around help you. The right tools to invest in are out there and the sellers of these are more than willing to talk to you. So, do you have what it takes to build a successful Ebusiness? You do, if you understand that it is still a real business, and act accordingly. You have to think and act like a real business person, just like you would in an off-line business.

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Gail Hornback Click Here to Visit Gail and Mike Smith Click Here to Visit Mike

are creators of the Free Ebusiness Easy Guides

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